About
Product leader with 14+ years of experience blending technology and storytelling to craft innovative digital experiences that drive business growth and delight customers. Skilled in leading cross-functional teams to elevate ecommerce and mobile platforms, I'm excited to bring my strategic vision and collaborative leadership to Disney, where creativity and technology create unforgettable moments.
Education
M.B.A.
Imperial Business School, London
2020
Bachelor of Science in Business
Biola University, La Mirada, California
2013
Scrum Master Certification
Scrum Alliance
2015
Skills
Professional Experience
Director of Product Management
July 2021 - PresentFuller Theological Seminary
- Led disciplined Agile rituals, aligning development with business objectives and shifting to objective-driven roadmaps to enhance prioritization, impact, and time-to-value.
- Integrated a CDN to enhance platform scalability and performance, with a focus on optimizing content delivery in rural and underserved global markets.
- Pioneered digital learning experiences for underserved markets, leveraging cutting-edge technology to deliver 'magical' engagement, boosting active learners by 81% globally in 13 months.
- Utilized advanced audience segmentation techniques to enhance customer satisfaction ratings by 25%, optimizing product features based on detailed data analysis.
- Optimized mobile user experiences, leading to a 48% increase in mobile session engagement.
- Established governance practices, ensuring compliance with privacy policies and optimizing metadata.
Head of Product
June 2018 - July 2021Download Youth Ministry
- Led the replatforming of e-commerce store to Salesforce Commerce Cloud.
- Implemented data-driven product strategies to optimize ad targeting, increasing customer lifetime value by 23% and enhancing ROI for stakeholders.
- Led cross-functional teams in delivering solutions aligned with objectives, boosting weekly active users by 18%.
- Led upward to shift from a feature-focused to an objective-driven roadmap culture, securing stakeholder buy-in to prioritize outcomes over output and accelerate key initiatives.
Senior Product Manager
June 2017 - May 2018The Daily Mail
- Mentored and Managed a team of associate product managers, nurturing their growth and development.
- Leveraged data-driven insights to drive an 18% increase in average order value.
- Launched the rewards platform, integrating it with the Nectar rewards program across the United Kingdom.
- Increased monthly active shoppers by 68% in one year through strategic product enhancements.
Product Manager
October 2013 - May 2017Saddleback Church
- Launched the beta engagement product, quickly reaching over 120,000 active users within the first 10 days.
- Significantly reduced time-to-sign-up on the platform, decreasing sign-up abandonment rates.
- Led the successful launch of Transform, the church's first-ever mobile app.
Product Manager
April 2013 - October 2013Houzz
- Helped lead the development of the eCommerce marketplace experience and growth strategy. Developed an obsessive understanding of the customer to drive product decisions. Saw $3M in sales in week 1 across mobile and web and grew significantly in the weeks and months following.
eCommerce Product Manager
September 2009 - April 2013Buy.com (Acquired by Rakuten)
- Responsible for the user experience and overall product for the seller acquisition website. Lead the redesign and redevelopment using the Agile Scrum Framework. With a close focus on user experience and an initiative to drive growth, seller acquisition increased by 29%.
Projects & Achievements
FullerEquip.com Website Rebuild
Led the transformation of FullerEquip.com into a dynamic learning platform, seamlessly integrating classroom functionality and key LMS features to deepen learner engagement. Set a bold vision and mobilized cross-functional teams—engineering, design, and content—to execute with precision and purpose. Championed a user-first approach, ensuring the platform not only met technical requirements but truly served the needs of learners. Drove key innovations, including structured course experiences, real-time progress tracking, and interactive engagement tools, leading to increased retention and course completion. Navigated complex challenges with decisiveness and clarity, reinforcing FullerEquip.com as a premier destination for theological education and setting the foundation for its long-term success.